Art by Humberto Cruz

Beauty is an art form.

Where everyday beauty meets extraordinary imagination.

Shop the collection Discover our world

Concept: I Scream Colour Beauty collection

New ✶ Drop ✶ 01

Your face. Your canvas.✶More than makeup.✶Too beautiful to hide.✶Art meets everyday beauty.✶

Makeup with a personality.

Beautiful formulas. Unexpected art. A world where everyday makeup becomes something extraordinary.

Lips →Eyes →Face →Sets →

The first drop

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Lips

Pop Portrait Satin Lipstick

$32

Eyes

Good Vibes Eyeshadow Palette

$48

Face

Glow Better Blush & Gloss

$42

Limited

Sets

Art Form Collector's Set

$115

Artwork slot · Artist portrait
Official Humberto Cruz artwork

Meet the artist.

Meet Humberto Cruz, the artist behind I Scream Colour. Known for his expressive characters, unexpected colors, and playful approach to contemporary art, Humberto brings a unique creative vision to the world of beauty.

Explore his world

Too beautiful to hide.

Makeup you'll love wearing. Packaging you'll want to keep.

Artwork slot · Packaging artwork 01
Official Humberto Cruz artwork

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Official Humberto Cruz artwork

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Official Humberto Cruz artwork

Art you can collect.

Limited editions in numbered boxes. When they're gone, they're gone.

See the Collector's Set

Come play in colour.

Tag @iscreamcolour to be featured.

Artwork slot · Community 01
Official Humberto Cruz artwork

Artwork slot · Community 02
Official Humberto Cruz artwork

Artwork slot · Community 03
Official Humberto Cruz artwork

Artwork slot · Community 04
Official Humberto Cruz artwork

Good things come in colour.

New beauty. New art. New surprises. Get the first look.